NEWS

Indigital partners with HKS USA to launch iRPM-powered eBusiness Initiative
HKS USA and Indigital launch www.hksusa.com, an eCommerce-enabled eCatalog solution. Rapidly growing sales, positive market reaction, and rapid integration into HKS operations confirm the power of iRPM-powered eBusiness solutions.

Dana Point, CA, 18 April 2002 -- INDIGITAL, Inc. partnered with HKS USA to launch www.hksusa.com, an eCatalog and eCommerce system powered by the latest version of Indigital's iRPM product for the Automotive Aftermarket Industry. HKS USA, an industry leading manufacturer of aftermarket automotive performance parts, chose iRPM for their eCatalog, eBusiness, and knowledge-management needs because of the freedom, control, and customization options it offered their organization, according to Rick Lafferty, Executive VP for HKS USA. "We needed a long-term Web solution that would increase the reach of our products and serve our customer base; iRPM does this and also empowers us to control our product information, distribution mechanisms, and marketing plans to a degree not possible with other solutions."

iRPM is an eCatalog, eCommerce and eKnowledge system for manufacturers, distributors, and retailers in the Automotive Aftermarket Industry. The HKS eCatalog (www.hksusa.com) contains complete product information, which is personalized for individual users. Online sales to end-users began in January and HKS staff continues to modify and grow the eCatalog, adding SKUs, product information, and up-sell relationships through iRPM administrative tools.

"Indigital has been a phenomenal partner; they worked with our team through every step of our transformation process to ensure that we maximized the impact of our dollars. As a direct result, online sales are doubling every month without advertising, and we are able to stage the release of products to public consumers at our pace, not all at once or at the pace of a third party," says Lafferty.

"HKS' success confirms what our research and experience tell us about the automotive aftermarket," said Jake Grubb, CEO of Indigital. "Companies in the aftermarket can establish dominance in this rapidly changing marketplace by leveraging Internet-related technologies; iRPM was designed from the ground up to achieve this goal in record time and at a lower price-point than competitive solutions."

iRPM is now in general release to the automotive aftermarket industry.

About iRPM
iRPM is a comprehensive eBusiness solution for the automotive aftermarket. It is sold as customized components and offers tools for electronic catalogs, sales to distributors or end users through the Internet, and knowledge management. iRPM tools empower clients to manage their own information, build their brand, increase efficiency, and expose new sales channels.

For more information about iRPM, contact Mike Blandi at (949) 489-1022x105.

About HKS
HKS pioneered the Japanese aftermarket performance industry in 1973 by delivering a host of exciting new products, including the first commercially available electronic turbo timer and boost controller. HKS is currently a publicly traded company with an international sales and distribution network spanning Asia, Europe, Australia, and the Americas to support its rapidly growing and ever-loyal worldwide customer base.

About Indigital
Indigital was established in 1997 by Jake Grubb, CEO, and a team of Internet technology professionals from Softbank Interactive, with a mission to bring innovative software and service solutions to niche markets. Indigital is the premier Internet technology provider for the automotive aftermarket and counts SEMA (www.sema.org, www.enjoythedrive.com), Performance Racing Inc (www.performanceracing.org), and top-tier manufacturers among its clients. In addition, Indigital leverages its highly skilled and seasoned team of technical and creative personnel to develop and integrate Internet solutions for the retail development, action sports, and education industries.

Indigital RPM is a registered trademark of Indigital Future Media, Inc.

Indigital Launches Newest eBusiness Solution for the Automotive Aftermarket: iRPM

Dana Point, CA, March 2002 -- INDIGITAL, Inc. announces the launch of its fast-track eBusiness WWW application for the Automotive Aftermarket Industry. iRPM is a proven eBusiness solution that is affordable, scalable and customizable for aftermarket manufacturers and distributors. The system is designed to increase sales, improve efficiencies, reduce operating costs, enlarge margins and boost profits.

"iRPM is the ultimate eCatalog, eCommerce and eKnowledge solution for the Automotive Aftermarket Industry," explains Jake Grubb, President and CEO of Indigital. "iRPM allows our customers to build and roll out their eBusiness initiatives at their own pace and within their budgetary parameters". Indigital implements customized iRPM solutions for its clients through comprehensive analysis and customer support.

Key iRPM features include a superior eCatalog, full eCommerce for business-to-business or business-to-consumer, a special product locator tool built from industry standard databases, a customer relationship management tool, discussion forums, marketing tools, easy-to-use website management tools and much more.

INDIGITAL, Inc. has multi-year experience in the Automotive Aftermarket Industry, providing technology services to such clients as SEMA, Performance Racing Inc. and top-tier aftermarket companies.

Learn more at http://www.indigital.com.

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